Virgin By Design
In collaboration with Thames & Hudson, March 2020
A celebration of 50 years of the Virgin brand. Get exclusive behind-the-scenes insights into the Virgin brand and what drives it forward.
Virgin By Design delves into Virgin’s culture, values and approach to creating a brand, from Virgin Records to Virgin Galactic and everything in between. Virgin’s approach to business over the past five decades has always been a little different - behaving like a cheeky start-up, creating feel-good experiences, and taking bold risks.
Image from Virgin.com
Virgin By Design examines the journey of daring innovation and creativity that helped the business grow into a brand that spans more than 60 companies in 35 countries with nearly 70,000 Virgin people around the world.
This journey is brought to life through the stories of Virgin people who have played a part in shaping the brand, with illustrated case studies that show how hard work and brilliant ideas have resonated with audiences worldwide.
Image from Virgin.com
From nurturing a culture that boosts morale and building brands by breaking records, to evolving to stay relevant and working towards a sustainable future, the pages are packed with ‘how it was done’ insights of how different challenges were tackled by thinking imaginatively.