Cookie policy

Last updated on: 2 September 2020

We use cookies to improve your experience on the Website, and to recommend content that may be of interest to you. You can find out more below about what cookies are, the cookies we use and how to switch them off.

You can decide which cookies to accept in accordance with this policy by adjusting the options on the banner that appears on Virgin.com or by clicking here, then clicking ‘Save and close’. We will only deploy strictly necessary cookies until you have made your choices in relation to which cookies you choose to allow.

What are cookies?

A cookie is a text file containing small amounts of information which is downloaded to your device when you access a website. The text file is then sent back to our server each time your browser requests a page from the server. This enables us to operate the Website more effectively and load the Website so that it reflects your personal preferences, based on your previous browsing on the Website as well as keywords we may be able to gather from URLs of other webpages from which you accessed the Website. Cookies can also allow us to do various other things, as explained below.

What cookies do we use?

When you visit the Website, the following types of cookies may be downloaded to your device:

Strictly Necessary Cookies

These are cookies that are required for the administration and operation of the Website. Some cookies that we use are necessary for the Website to function properly and to enable you to move around the Website and use its features.

Functional Cookies (Useful Features)

We may use functional cookies that allow us to remember choices you have made on the Website so as to provide you with a more enhanced user experience by delivering content specific to your interests. We may also use cookies to embed certain social posts on the Website.

Analytical and Performance Cookies (Visit Tracking)

We may use analytics service providers for website traffic analysis and reporting. Analytics service providers generate statistical and other information about the use of the Website by using cookies. They allow us to recognise and count the number of visitors and to see how often visitors return to the Website, how long they stay and how visitors move around the Website when they are using it. This helps us to improve the way the Website works, for example, it helps users to find what they are looking for easily. The information generated relating to the Website may be used to create reports about the use of the site and the analytics service provider will store this information.

Marketing and Advertising Cookies

These cookies record your visit to Virgin.com, the pages you have visited and the links you have followed to other sites. We will use this information to try and make the Website (and other sites that you visit) more relevant to your interests. We may also share this information with others, such as other Virgin entities and carefully selected third parties, for this purpose.

We work with technology partners to support the Website and to provide you with relevant information about the products and services of other Virgin entities both on the Website and on affiliated sites or sites within the advertising networks we work with. We may use cookies on the Website to help us to place relevant Virgin entity advertising on third party websites when you visit those sites. If you are not happy for us to do this, please see the section of this policy titled “How do I turn cookies off?” below.

You can find more information about the individual cookies we use and the purposes for which we use them in the tables below:

Google Analytics Cookies: Analytical and Performance Cookies

Used for serving and recording clicks for certain links on the website.

YouTube Cookies: Functional Cookies

Used for embedding social posts onto the website.

Facebook: Advertising and Targeting Cookies, Strictly Necessary Cookies

We use Facebook to embed content such as video and posts onto the website. We also use Facebook to advertise to you based on your website history.

Instagram Cookies: Strictly Necessary Cookies

We use Instagram to embed content such as video and posts onto the website.

LinkedIn Cookies: Strictly Necessary Cookies

We use LinkedIn to embed content such as video and posts onto the website.

Twitter Cookies: Strictly Necessary Cookies

We use Twitter to embed content such as video and posts onto the website.

Virgin.com: Strictly Necessary Cookies, Functional Cookies

These cookies are used to make the site function properly and store your cookie preferences.

Do we use any third-party cookies?

Because the Virgin Group and Richard Branson have a strong presence on various social networks, we try to make it as easy as possible to share content and to see what content is popular on those networks. We add buttons to allow people to easily share to those networks. When we include these social 'plugins', it gives those sites the flexibility to use their own cookies. They can't read any cookies we set from the Website, and we can't read any cookies they set, but it lets them do the same kind of traffic measuring that we do on the rest of the Website (and it also lets them know whether you're logged into their site).

Other sites and services (including, for example, advertising networks, providers of external services like web traffic analysis services and content recommendation engines) may also use cookies, over which we have no control. These cookies are likely to be analytical and performance cookies or advertising and targeting cookies and we use these to improve your experience on the Website.

The following third parties may use cookies:

  • Facebook

  • LinkedIn

  • Twitter

  • YouTube

  • Google

  • Instagram

How do I turn cookies off?

If you do not wish us to download cookies or you don’t agree with how we use these cookies, you can change the settings by adjusting the options on the banner that appears on the Website or by clicking here, then clicking ‘Save and close’. You can also change the settings on your internet browser to reject cookies.

For more information, please consult the ‘Help’ section of your browser or visit aboutcookies.org, allaboutcookies.org, or optout.aboutads.info. Please note that if you do set your browser to reject all cookies (including strictly necessary cookies), you may not be able to use all of the features on our site.