File 1: An ear for talent
In 2003, an unknown singer-songwriter approached the store manager at Virgin Megastores, Milton Keynes to ask him if we'd stock his new single, which he'd written and recorded himself. The manager liked what he heard and agreed to stock the single - that went on to make it into the Top 40!
File 2: Bathtime fun
The worst thing about business travel can be being away from home. We hit on the idea of putting a rubber duck in the bathrooms of Virgin-owned hotels, as a small gesture to help a harried businessman feel more at home. Who wouldn't love a rubber ducky?